Security, hosting, and workflow support
WordPress, Cloudflare, Azure DevOps, documentation, and systems that need careful ownership.
Selected work
Proof with the context left in.
No borrowed logos, invented testimonials, or numbers stripped of their meaning. These examples show the work, the constraint, and what can honestly be said about the result.
Client names remain private here unless the client has approved public attribution.
Boutique healthcare practice
Built the public growth system from the ground up.
A physician was launching a membership-based practice with a distinct model of care. The project began with positioning and grew into the digital foundation the practice needed to operate in public.
- Brand language, visual direction, service architecture, membership pricing, and a responsive 11-page website
- Cloudflare launch, DNS, Google Workspace, authenticated email, contact routing, privacy controls, and security policy
- Flodesk signup and welcome workflow plus a branded Calendly experience across 23 scheduling calls to action
- Ongoing refinements, documentation, and production QA after launch
What this proves: Hearthline can hold strategy, design, implementation, infrastructure, integrations, and follow-through as one engagement.
11public pages shaped around the practice
23booking paths joined to one scheduling experience
99–100repeat Lighthouse performance
4,679production interactions verified
Multi-location women's healthcare practice
Repaired the measurement before trusting the optimization.
The advertising account reported more than a thousand conversions, but the recorded action was a call from an ad, not a confirmed appointment. We audited the account, installed booking-click measurement, tightened search intent, and built a controlled monitoring process.
- Three-location Google Business Profile and local-search review
- Webflow booking-click tracking added across four domains
- Campaign exclusions, geographic waste review, and conversion-signal cleanup
- AI-search readiness and ethical reputation-system recommendations
What this proves: Hearthline does not confuse an ad-platform number with a patient or revenue outcome.
Week-over-week Google Ads comparison from June 1–7, 2026 versus May 25–31, 2026. These are platform-reported actions, not confirmed appointments. Results vary.
$17.4Kin ad spend audited across the 90-day baseline
4,971clicks reviewed before optimization
+80.9%week-over-week reported conversion activity
−32%week-over-week reported cost per action
Healthcare revenue-cycle company
Turned a broad service idea into a sharper business and intake system.
The company needed a clearer market position, stronger economics, and a website experience that could turn healthcare B2B interest into a usable lead record.
- Repositioned the offer around denial-management-led revenue-cycle services
- Reworked the Webflow site, metadata, calls to action, healthcare-data notices, and conversion flow
- Connected Webflow intake to Apps Script, Google Sheets, and email notification
- Built an investor-facing business plan, operating model, pricing comparisons, and financial projections
What this proves: Hearthline can work on the business model, the customer-facing story, and the operating handoff behind the form.
The website and intake system were verified in staging. Financial figures were planning projections, not realized results.
$650Kmodeled Year 1 revenue
$116.2Kprojected Year 1 operating profit
$156Kmodeled delivery-team cost
3-partWebflow-to-Sheets-to-email intake handoff
Local service business
Made the website easier to use and easier to find.
The work improved information structure, mobile behavior, search fundamentals, and content clarity around the customer journey. It is a useful reminder that a better-looking page is not the same thing as a better-performing site.
What this proves: The same conversion discipline works beyond healthcare when trust, local discovery, and a clear next step drive the sale.
Traffic comparison from the measured project period. Results vary with baseline, seasonality, market, and ongoing activity.
+84%growth in sessions during the measured project period
+123%growth in unique visitors during the measured project period
Supporting capabilities
The work is broader than four case studies.
Other engagements and owned operating systems add depth in the places clients often struggle to connect.
Repeatable creative production
Brand-safe graphics, video, platform copy, asset provenance, delivery, and quality checks.
Partnerships and community growth
Regional campaigns, events, content, and custom activations that create reasons to pay attention.
Prospecting and follow-through systems
Audit packets, prospect scoring, CRM structure, approval-gated outreach, proposals, and onboarding tools.
Your business
The first useful result is knowing what deserves attention.
If the pieces of growth are not connecting, we can find the break before you spend more money around it.
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